Project Title: ALPAGO Properties – Social Media Calendar (pending)
Overview
ALPAGO Properties, a premier luxury real estate developer, sought to enhance its social media presence with a sophisticated and cohesive visual identity. The project aimed to create a month-long social media calendar that highlights the elegance, exclusivity, and unique features of ALPAGO Properties' offerings.
Objectives
Enhance Social Media Presence: Develop a visually cohesive and engaging social media calendar to reflect ALPAGO Properties' luxury brand.
Engage Audience: Create content that resonates with high-end clientele and drives engagement.
Showcase Properties: Highlight the unique features and exclusivity of ALPAGO Properties' signature villas and living spaces.
Enhance Social Media Presence: Develop a visually cohesive and engaging social media calendar to reflect ALPAGO Properties' luxury brand.
Engage Audience: Create content that resonates with high-end clientele and drives engagement.
Showcase Properties: Highlight the unique features and exclusivity of ALPAGO Properties' signature villas and living spaces.
My Role
As the Graphic Director, I was responsible for:
Leading the creative direction of the social media calendar.
Overseeing the design process to ensure consistency and alignment with the brand's vision.
Coordinating with Caroline, to produce high-quality content.
Overseeing the design process to ensure consistency and alignment with the brand's vision.
Coordinating with Caroline, to produce high-quality content.
Caroline's Role
Caroline, the Senior Graphic Designer, contributed significantly to the project by:
Creating detailed social media designs based on the creative direction.
Collaborating on the development and refinement of content.
Ensuring all designs maintained the brand's luxurious aesthetic.
Collaborating on the development and refinement of content.
Ensuring all designs maintained the brand's luxurious aesthetic.
Execution
Creative Direction: Collaborated with Caroline and finalize the visual direction for the social media calendar.
Design Consistency: Ensured all social media posts maintained a cohesive and luxurious visual identity.
Content Planning: Developed a structured calendar with scheduled posts to maximize audience engagement and brand visibility.
Creative Direction: Collaborated with Caroline and finalize the visual direction for the social media calendar.
Design Consistency: Ensured all social media posts maintained a cohesive and luxurious visual identity.
Content Planning: Developed a structured calendar with scheduled posts to maximize audience engagement and brand visibility.
