Amwaj Development - OOH& Social Media
Project Overview:
Amwaj Development embarked on a strategic brand awareness campaign aimed at establishing its presence as a leading real estate developer. The campaign highlighted the company’s expertise, innovative approach, and premium offerings through visually compelling social media content and high-impact outdoor billboards.
This campaign focused on creating a strong connection with the target audience by showcasing Amwaj Development’s vision for urban living and investment opportunities.
Social Media Strategy:
The social media designs were crafted to reflect Amwaj Development’s identity and values, emphasizing:
• Modern architectural excellence
• A commitment to urban innovation
• Key messaging such as:
• “Urban Aspirations, Confidence Elevated”
• “Smart Living, Innovative Choices”
• “Why Does Buying Off-Plan Matter?”
The posts utilized sleek visuals and engaging captions to inspire trust and drive engagement, ensuring the brand remained top of mind for investors and urban dwellers alike.
Outdoor Billboards:
Placed strategically in high-visibility areas across Dubai, the outdoor ads focused on building recognition for Amwaj Development.
Key highlights included:
• Dynamic visuals of premium properties and iconic cityscapes
• Bilingual messaging to appeal to both local and international audiences
• A clean, minimalist design to enhance brand recall and visibility
Deliverables:
• Platforms: Instagram, LinkedIn, Facebook
• Outdoor Billboards: Key locations in Dubai, including Sheikh Zayed Road
• Design Tools: Adobe Photoshop, Illustrator, After Effects
• Mockups: Conceptual and final designs for digital and outdoor executions
Drafts :
This campaign successfully positioned Amwaj Development as a thought leader in the real estate industry, strengthening its brand awareness and driving recognition among investors and prospective buyers.